LO3: Explain how my adverts meet codes and conventions

The advertising campaign that I've created is very effective at meeting current trends in advertisement. 

The first example of this is how my campaign aims to create a brand/campaign identity through its visuals and themes. By theming the campaign around 'Your Perfect Wedding' it allowed me to relate all of the advertisements I created back to the idea that buying a wedding cake from the client will help them to create their ideal wedding. For example the flyer tells the customers how to order from my client and details how personalised it is by listing how they can meet my client in person to taste test samples and talk about their designs. The audiovisual achieves the same goal but in a more visual form and for the online space. It also shows off what the customers wedding cake could look like with examples of my clients previous completed orders. The social media does all of this. 

The visuals of the campaign are also very good at creating campaign identity similar to other advertisements. In the visuals of the audiovisual promo I use soft colours such as the light blue cupboards in the background and marble table, as well as the high-key lighting used. This is similar to the light brown used on the flyer design and marble background on the social media icon. These soft colours and marble pattern help to connote both joy, tranquility and luxury, which are also commonly associated with an ideal wedding; the customers perfect wedding. This allows me to meet current trends in advertisement as all of these similar visuals creates a strong campaign identity and relate back to the subject of the campaign. This means that brand recognition increases amongst potential customers as they are exposed more and more often to the advertisements and begin to think about it more often as they are reminded of the brands identity, increasing the likelihood that the customer will by the product. This is similar to other brands who use a specific colour scheme that related to their product emotions to create a brand identity in the consumers mind. 

Another way my campaign conforms to to advertisement trends is how I used the branding of the clients company on all of the advertisements. I used their 'Amazing Cake House Logo' at the end of the audiovisual, on the front of the flyer and in the icon of the social media channel. This presence of the unique and eye catching logo being ever present across the campaign makes it much easier to recognise and remember the name of the brand after being exposed to the advertising. This effect is further increased the more the potential customers are exposed to the campaign, making it stay in their mind for much longer. This is commonly used in the advertisement industry as its an easy technique to make your campaign more effective and greatly increase sales as when the customer thinks about your product the iconic logo and branding comes to their mind.

My created advertisements also fall in line with codes and conventions of regulatory bodies such as the ASA and Ofcom.

The ASA are the Advertising Standards Authority, who regulate all of Radio and TV advertisements. Ofcom acts as the legal "backstop" for ASA, if the advertiser fails to stick to the ASA codes, they could get referred to Ofcom who have the power to take legal action. ASA receive complaints from consumers and businesses and asses the advertisements to make sure they are not; misleading, harmful, offensive and/or irresponsible. These are their primary codes and conventions. 

My audiovisual promo falls in line with these codes and conventions as the video details how to order from Alana (my client) with visuals of her baking and previous cakes she has made. This isn't misleading as it directly advertises her products by showing he customer what she has previously made and how to buy one. The content is also not harmful or offensive in any way as the visuals are purposefully all relaxing and tranquil to better encourage the audience to order. This means that my audiovisual is child friendly and doesn't aim to offend any minority groups. This means that if my AD would be shown on television it wouldn't get taken down by the ASA and would receive minimal complaints. 

My other created advertisements don't need conform to these regulatory bodies. For the social media account I created, it wont be affected by regulation bodies as social media has no regulation and is entirely self-regulated by the apps themselves. Either way, the visuals of the social media I created aren't at all harmful or disturbing so it wont get flagged by Twitter and pushed down in the algorithm. The flyer I created also doesn't need to conform to the ASA or Ofcom as they don't regulate print products, like flyers, and instead focus on the digital space like TV, radio and on-demand services.