Target Audience- an identified group of consumers targeted by the advertiser (media producer) based on socio-economic factors such as: age, gender, disposable income, geographic location, activities/interests.
Primary audience- Focused targeted group campaign is aimed at.
Secondary audience- People outside the targeted group who engage with a media product.
Pamco (disposable income) Social Grade
A- Upper middle class. High disposable income
B- Middle Class. Large disposable income
C1- Lower middle class. Good disposable income.
C2- Skilled working class. Some disposable income
D- Working class. Small disposable income.
E- None.
There is some correlation between a person being categorised into the top bands of the NRS data and age. Reasons include: Education, Professional development, Business Growth and Career progression.
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