PAMCO Grading

 Pamco (disposable income) Social Grade

A- Upper middle class. High disposable income 

B- Middle Class.  Large disposable income

C1-  Lower middle class. Good disposable income.

C2- Skilled working class. Some disposable income 

D- Working class. Small disposable income. 

E- None. 

There is some correlation between a person being categorised into the top bands of the NRS data and age.    Reasons include: Education, Professional development, Business Growth and Career progression. 

Campaigns that target:

A- Jaguar

This targets its large disposable income target audience by using bold neon colours that make the ad look luxurious. They also use vocabulary such as 'art' to describe a car which makes it sound fancy. The hashtag used (lightscameradrive) is part of the 'Art Of Performance Tour' which is a series of jaguar car events that display their high end product. This is for people that are very time and money wealthy where they have spare time to go to an event based on luxury cars. 

B- Volkswagen

C1- Peugeot