Identifying the target audience

Target Audience

My target audience for The Cake House is all genders and ethnicities with an age range of 18+. It is aimed at people within the local area who are looking to celebrate an important occasion. It will appeal to all interests due to the nature of the business being involved in creating personalised cakes based on what the client requests.  

The PAMCO Grading is C1/B, groups with a medium-high disposable income. The cakes are often for weddings, so it's important they look luxurious. As a result I will need my campaign to highlight this and target a higher disposable income audience. 

Zoe is a 21 year old female, living in Greenhill who is looking to buy a special birthday cake for her partners 20th birthday. They share an apartment together and earn enough money to be able to spare on luxuries.