Treatment

Treatment

The message of this campaign is to promote and advertise the business to a wide range of peole within my target audience. 

The target audience of my campaign is all genders and ethnicities with an age range of 18+. It is aimed at people within the local area who are looking to celebrate an important occasion or are looking for a treat. It will target people within the Pamco grade of C1+ who have enough disposable income to spend money on a high quality treat that they wont be able to find in stores.

Deadline: Thursday 25th May. 

The roles i will take in the creation of this campaign is everything from the planning to the creation. Whereas all the client has to do is review the work that i produce and give feedback on how i can improve on it to better suit their brand. I have a responsibility to talk to my client fluently and communicate with a high level of respect and take what they have to say and build upon it as i am working for them.

The media choices are:

- Print: A poster or leaflet handout advertising the brand and raising awareness about its existence.

- Socials: A Social media platform where new cakes and treats are posted; this could be advertised on the print/leaflet. 

- AV (?): Short promotional video featuring baking to appetise the viewer and make them remember the brand. 

- Interactive (?): Website where you can get in contact with the creators to easily book a cake.