LO2: Evidence of development of first campaign materials

 The first campaign material I began to create was the flyer. I did this by opening a photoshop document and making my flyer the planned size of half an A4 sheet of paper. This is because I wanted the flyer to be small and convenient for my customers, not too long/tall. 

Here is evidence of me setting up my camera/lighting equipment for when I began production of the audiovisual document. As I was filming during the day, heavy amounts of equipment wasn't needed to light the scenes, however to create a variety of different colours in some shots (for example the close up of the laptop) I used a camera mounted light as well as natural light.