LO2: Evidence of preparing methods of gaining feedback + evaluation of feedback

 To improve on my campaign I made sure to create different methods for gaining feedback;

To get feedback from my client: I visited their house with printed out versions of my flyer and social media design. That way they would be able to annotate around it and be able to fully explain which parts of the campaign they like/ want to improve.

Based on social media design feedback I need to:

- Digitally edit the banner to remove spots of light. I will do this with the clone stamp tool.

- Increase the exposure to make the overall banner brighter. 

- Make the cake lager in the profile pic so it isn't as small when scrolling past the account.

- Change the background to marble in the profile pic to ensure it matches the banner and looks less 'dirty'.

Based on flyer front cover design feedback I need to:

- Add contact information on the flyer so that customers know when to go after being the advertisement.

- Fill in the empty gap, I will do this by adding the contact info there. 

Based on back of flyer design feedback I need to:

- Change the font of the title to be more recognisable/stand out more. This is because it not only doesn't match with the previous title fonts I used but also is a lot smaller/less bold. To fix this I will re-space all the text on the page to create myself more space for the title, then add the title design from the fro t cover to the page with change of layout. 

- To get feedback from my audience: I created an online survey that I shared via email link so that a bigger proportion of my target audience also can tell me their feedback on the early promotional video design and flyer/ twitter account design. These were the same designs I gave to my client for feedback, as well as the basic edit of the audiovisual with next-to-no editing, only added text and no sound. 

I asked mostly multiple choice questions as quantitative data would make it easier to discover general opinions on each areas of the campaign so I can tell what needs more/less attention. 

Survey Results

FLYER- 

The flyer was the most well received campaign material with all participants responding saying they enjoyed the design- 

- with only one response to the qualitative question giving feedback on the back of the flyer saying they didn't like the title and thought it wasn't needed. This is helpful as my client also gave feedback on not liking the title. If this is a common complaint it means that, to my audience, they immediately recognise the flaw in the design and it puts them off. 

AUDIOVISUAL-

When asked about the visuals themselves in the promo video there was a variation of mixed responses. Half my audience really enjoyed the visuals and half thought it could be improved by editing. 

The only follow up response to what my audience thought should be improved with the audiovisual was to make digitally edit the scenes to make them slightly softer.

SOCIAL MEDIA GRAPHICS-

The social media graphics were the least well received, with the majority of my audience leaning on not liking them. 

When reading up on the follow up responses most of them mentioned in some way that the banner and pfp images themselves weren't the issue, but instead how they're lit and how the colours of each don't match one another. As well as this the pfp parchment backdrop was directly identified as an issue by one of the respondents.