PAMCO Grading

 Pamco (disposable income) Social Grade

A- Upper middle class. High disposable income 

B- Middle Class.  Large disposable income

C1-  Lower middle class. Good disposable income.

C2- Skilled working class. Some disposable income 

D- Working class. Small disposable income. 

E- None. 

There is some correlation between a person being categorised into the top bands of the NRS data and age.    Reasons include: Education, Professional development, Business Growth and Career progression. 

Campaigns that target:

A- Jaguar

This targets its large disposable income target audience by using bold neon colours that make the ad look luxurious. They also use vocabulary such as 'art' to describe a car which makes it sound fancy. The hashtag used (lightscameradrive) is part of the 'Art Of Performance Tour' which is a series of jaguar car events that display their high end product. This is for people that are very time and money wealthy where they have spare time to go to an event based on luxury cars. 

B- Volkswagen

C1- Peugeot 

Researching an advertising campaign and key terms

 

Top Gun Maverick: advertising campaign

Public Domain:                  billboards/digital billboards , posters, bus advert. 

Print:                                          Appeared in a series of Film magazines.

TV:                                                   multiple movie trailers/teasers.  

Social media:                                             social media filters

The 'Top Gun:Maverick' marketing does a good job at targeting its audience in multiple different ways. It appeals to its mostly white men audience by showing actor Tom Cruise as an 'ideal self' doing many exciting things that men are interested in (flying jets, riding motorcycles and looking cool). It also presents Cruise as an ideal partner to the women audience, as what Cruise is doing would appear attractive, posing on a motorbike, infant of a plane etc. Another way it does this is through its social media filters, allowing anyone to appear wearing the iconic helmet and aviator sunglasses that Tom Cruise is shown wearing in a trailer they would have just watched. 

KEY TERMS:

Connotation: The implied meaning of something.

Denotation: What it looks like.

Demographic: A particular group defined by selected criteria. 

Iconography: The use of images and symbols to establish a theme. 

Branding: A name, term or symbol that the consumer associates with the product. Establishes an identity of a company. 

Advertising campaigns 

BUY: Coca-Cola (personalize your bottle!), McDonald's, John Lewis

WATCH: Andor (Disney+), Minions: The Rise of Gru, Lightyear. 

SUPPORT: Macmillan UK, Islamic/Christian Aid, RSPCA: Adopt a pupper. 

 

LO1: Target Audiences

 

Target Audience- an identified group of consumers targeted by the advertiser (media producer) based on socio-economic factors such as: age, gender, disposable income, geographic location, activities/interests.

Primary audience- Focused targeted group campaign is aimed at.

Secondary audience- People outside the targeted group who engage with a media product. 

Pamco (disposable income) Social Grade

A- Upper middle class. High disposable income 

B- Middle Class.  Large disposable income

C1-  Lower middle class. Good disposable income.

C2- Skilled working class. Some disposable income 

D- Working class. Small disposable income. 

E- None. 

There is some correlation between a person being categorised into the top bands of the NRS data and age.    Reasons include: Education, Professional development, Business Growth and Career progression.